Lake Geneva has been on my mind for a colour story. Mostly the water, which never seems to settle on just one blue.

Crystal Skies uses luminous details and clean geometry in its documented design direction. [1] I can see those ideas working with blue and purple, without suggesting any of the collection was photographed at the lake.

Conceptual editorial illustration for Blue, Like Lake Geneva, mood / atmosphere; not a product photograph.

I'd keep the background white and let one cool shade do most of the work.

Conceptual editorial illustration for Blue, Like Lake Geneva, detail / texture; not a product photograph.

A reflection here, a clear edge there. I don't need to put Mont Blanc into every picture.

Conceptual editorial illustration for Blue, Like Lake Geneva, statement / quote; not a product photograph.

Sometimes the colour itself is the whole idea.

Conceptual editorial illustration for Blue, Like Lake Geneva, story / mobile; not a product photograph.