I like flowers, but I don't want every floral idea to end up looking like a garden-party invitation.

TransFLOWer™ is described through petal-inspired forms, purple undertones and gentle, resilient shapes in the collection notes. [1] That's the creative direction, not a promise about a new launch.

Conceptual editorial illustration for A Few Notes on TransFLOWer, mood / atmosphere; not a product photograph.

I'd take one detail from a flower rather than print a dozen across a shirt. The curve of a petal could be enough.

Conceptual editorial illustration for A Few Notes on TransFLOWer, detail / texture; not a product photograph.

Dark purple with one little violet accent? Lovely. Soft blush with a clean line? Also lovely.

Conceptual editorial illustration for A Few Notes on TransFLOWer, statement / quote; not a product photograph.

I'm keeping the ideas open. The collection doesn't need a date attached to every sketch.

Conceptual editorial illustration for A Few Notes on TransFLOWer, story / mobile; not a product photograph.