The best colours in Arizona don't need much help from a designer.

The brand's Arizona collection notes use warm neutrals, desert light and purple accents inspired by a mirage. [1] I'd start with those colours and keep the clothes simple.

Conceptual editorial illustration for Arizona Colours, mood / atmosphere; not a product photograph.

Think sand and orchid. Something relaxed enough for the heat, with one detail worth noticing.

Conceptual editorial illustration for Arizona Colours, detail / texture; not a product photograph.

I wouldn't borrow symbols or traditions as decoration. A landscape offers plenty of inspiration on its own.

Conceptual editorial illustration for Arizona Colours, statement / quote; not a product photograph.

These are styling notes, not a launch date or a product announcement.

Conceptual editorial illustration for Arizona Colours, story / mobile; not a product photograph.